Brand Guidelines

Typography / Hierarchy

Weight

Example

GOTHAM

Aa

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789

GOTHAM

Aa

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789

TITLE

Lorem Ipsum

LEAD

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur vel imperdiet turpis.

PARAGRAPH

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Aa

Typeface

Bold

Semibold

Medium

Regular

Thin

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

LEAD

Lorem ipsum dolor sit amet

BODY - 16 PT

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

BODY - 14 PT

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

BLOCKQUOTES

« Lorem ipsum dolor sit amet, consectetur adipiscing elit. »

CAPITALIZED

Lorem ipsum dolor sit amet

SMALL

Lorem ipsum dolor sit amet

TINY

Lorem ipsum dolor sit amet